Distracted Driving Campaign

The creative team at Postmedia was responsible for conceptualizing a campaign about distracted driving. This was a 5 part series that used messaging and imagery to tell a cautionary story about the repercussions of distracted driving. I played a large role in developing the idea for the campaign as well as the verbiage and image choices. This campaign was run nationally in print and online in Postmedia owner newspapers and was sponsored by CAA.